advertising effectiveness


advertising effectiveness
See:
* * *
эффективность рекламы

Англо-русский экономический словарь.

Смотреть что такое "advertising effectiveness" в других словарях:

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising Checking Bureau - ACB — An organization that serves the trade promotion industry by developing and managing incentive programs. The Advertising Checking Bureau (ACB) also offers a variety of additional services to companies, including advertising tracking, brand… …   Investment dictionary

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • Advertising-To-Sales Ratio — A measurement of the effectiveness of an advertising campaign calculated by dividing total advertising expenses by sales revenue. The advertising to sales ratio is designed to show whether the resources a firm spends on an advertising campaign… …   Investment dictionary

  • advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

  • Advertising mail — Typical advertising mail Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery …   Wikipedia

  • advertising evaluation — An attempt to measure the effectiveness of an advertising campaign. Generally this involves an assessment of the communications and sales effects of the advertisement as well as copy testing. This testing can be done before or after an… …   Big dictionary of business and management

  • Advertising Elasticity Of Demand - AED — A measure of a market s sensitivity to increases or decreases in advertising saturation. Advertising elasticity is a measure of an advertising campaign s effectiveness in generating new sales. It is calculated by dividing the percentage change in …   Investment dictionary

  • effectiveness — /ɪ fektɪvnəs/ noun the quality of working successfully or producing results ● I doubt the effectiveness of television advertising. ● His effectiveness as a manager was due to his quick grasp of detail. ⇒ cost effectiveness …   Dictionary of banking and finance

  • effectiveness — /ɪ fektɪvnəs/ noun the quality of working or producing results ● I doubt the effectiveness of television advertising. ⇒ cost effectiveness …   Marketing dictionary in english

  • Sex in advertising — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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